Marketing principles to grow your business (full sample)
Copy editing and proofreading of an article on using marketing techniques to increase your chances of success and help your business prosper.
An example of my editing and proofreading services.
It can be useful to understand exactly how my proofreading and editing services can help you. Below, you’ll find an article that I copy edited and proofread to give you an idea of how I can enhance your content. Please have a read, and if you like the content then please get in touch or get a quote.
About this content
In an increasingly competitive landscape, it's vital that your business stands out. There are several powerful marketing techniques that you can use right now to increase your chances of success and help your business prosper. In this article we explore the importance of building your audience early, increasing trust with your customers, working with complementary businesses and continual improvement.
Editing services provided
Areas of expertise
As a small business owner or entrepreneur, you know how competitive business can be. Whether you're running a business website or a traditional brick and mortar store, you need to stand out in a very crowded marketplace.
There's so much choice that attracting a customer to your business and encouraging them to buy your products or services is getting increasingly difficult. Fortunately, there are some simple steps that you can take that will help you find your place.
Here are five simple principles that you can put in place right now to help you grow your business:
Start building your audience early.
Increase trust with your customers.
Make your customers your advocates.
Find complementary businesses and work with them.
Remember that you can only improve what you can measure.
We'll cover each of these in more detail.
Start building your audience early
You want to start telling people about your business as early as you can. If you've not opened your business yet, you can involve them in the creation of your products and services as a beta tester and letting them tell you what they think. Help your potential customers to act as co-creators and they'll be happy to provide feedback and ideas. If you have opened your business, you can use product giveaways, discounted services, behind-the-scenes access, and other incentives to encourage and excite your customers.
The more engaged people feel, the more likely they are to want to be involved. If you're an online business, start collecting email addresses and encouraging people to like your social media accounts. If you're a traditional business, give people loyalty cards or find some other way of collecting their details.
Increase trust with your customers by creating a truly remarkable experience
Marketing doesn't stop with getting a customer to your website or into your store; it affects every aspect of your relationship with your customer, from first contact through purchase and beyond. This could include:
Their first impressions of your business and how that's created - This might include the ad copy you use, your SEO description on Google, your product description on the app store or the signage on your shop.
Their experience when they start interacting with your business - This might include browsing your website, looking through your store or using your app.
The purchasing experience as they buy a product or service - This might include how they're treated by your employees or their route through the ecommerce experience on your website.
The after sales experience - This might include how they receive a product or service from you, the customer service experience or how satisfying your products or services are to use.
Think about each of these as a customer would. Put yourself in their position and ask, "How could this be better?" and make those changes.
Make your customers your advocates
Your existing customers can be a great way to attract new business, if you give them the right incentive. This starts by giving them an excellent experience when they first use your business, and you can build on this through good marketing.
Encourage them to introduce your products and services to others by giving them a good reason to do so. This might include a discount on their next purchase, product giveaways, early access to a new service you're developing, the chance to win something or any other benefit that will improve their lives.
Find complementary businesses and work with them
You're going to have competitors, but you're also going to have other businesses that could complement yours. If you're a project management consultancy, you might find another business that produces a fantastic project management app. If you're a garden designer, there might be a great local architecture firm. Get in touch with these businesses and build a relationship with them. Provide introductory products and services to their customers or ask them to recommend you in their newsletter. You can return the favor and build up strong, ongoing partnerships that benefit both businesses.
Remember that you can only improve what you can measure
Look at the statistics, facts and figures behind your business to work out what they are telling you. If you're an online business, look at the analytics for your website. Find out where your visitors are coming from, the pages they are looking at and whether they are buying from you.
If you're running a store, look at how your customers browse through your goods, the types of questions they ask and how easy they can find what they're looking for.
You can run experiments to test all of these areas, and measure the results. You can continually tweak and refine how your customers interact with your business to make every aspect of them finding and buying what they are looking for as effortless and efficient as possible.
In closing
It's vital to give yourself every advantage in business. Putting your customers at the center of your marketing strategy, working with complementary businesses and making continual improvements will all help to enhance your business. In a competitive landscape, these simple, effective principles will improve your chances of success and help you prosper.
Content originally written by Paul Maplesden, a freelance writer, and edited by me.
How to make money from a website (full sample)
Copy editing and proofreading of an article on generating income from a website. Methods explored include display advertising, affiliate marketing, freelancing, and more.
An example of my editing and proofreading services.
It can be useful to understand exactly how my proofreading and editing services can help you. Below, you’ll find an article that I copy edited and proofread to give you an idea of how I can enhance your content. Please have a read, and if you like the content then please get in touch or get a quote.
About this content
Generating an income from a website is a realistic goal for the dedicated entrepreneur or writer. This article explores the five main channels that you can use to create some revenue. Methods explored include display advertising, affiliate marketing, freelancing, and more.
Areas of expertise
Making money online is an achievable goal for many entrepreneurs. There are several methods you can use to monetize a website, depending on how much work you want to put in. From the simplest to the most complicated, the various channels you can use to earn money include:
Display advertising
Affiliate marketing
Writing and freelancing
Selling your own product or service
Other methods
Display Advertising
The easiest way to make some money from a website is to publish ads that are relevant to your readers. The most popular display advertising network is Google AdSense. You can sign up for an account and begin publishing ads almost immediately. When a user visits your site and clicks on an ad, Google pays you part of the proceeds for that click. You do need lots of visitors to your site to make reasonable money from display advertising, but it is a passive way to earn income.
Affiliate Marketing
Affiliate marketing means promoting and selling someone else's products and services. You can earn a commission from creating links and promoting products on your website. The most popular affiliate program is Amazon Associates, where you can earn between 4 percent and 8 percent of sales made through your links. There are several other large affiliate networks including Digital River, Clickbank, and Commission Junction. You do need to research and understand what you want to sell to ensure that you're promoting high-quality goods.
Writing and freelancing
If you can build up your authority and reputation, you could turn this into paying work in your area of expertise. You could be asked to review articles, create content, work on projects, and much more. The key to becoming a successful freelancer is to write original, insightful articles and to publicize your site through guest posting and getting exposure elsewhere.
Selling your own product or service
If you have something you can sell, this is a great way to monetize your site. You could create an eBook, software app, or other product or service. One of the main advantages is that you get to keep 100 percent of what you make; if you hit on a great niche product, you could earn a good income. Creating a product or service does need time, energy, and resources. It's important that you test the market for what you're planning to build before committing - you don't want to waste your time creating something that no one wants.
Other methods
Once you are well known in your field, you might get opportunities to speak at conferences, make presentations, or carry out consultancy work. If you can establish yourself as a trusted authority, you could easily make a living from your expertise. You'll need to create a good network and develop a reputation, but this is a great way to get involved in lots of interesting projects and see where your ideas and insight can take you.
Creating an authentic, trusted website with an original approach and fresh content is good for you and your readers. With the right amount of effort, you could turn that into a reasonable income.
Content originally written by Paul Maplesden, a freelance writer, and edited by me.
Guide to creating quality website content (full sample)
Copy editing and proofreading of a guide to developing great website content that will attract readers and encourage sharing.
An example of my editing and proofreading services.
It can be useful to understand exactly how my proofreading and editing services can help you. Below, you’ll find an article that I copy edited and proofread to give you an idea of how I can enhance your content. Please have a read, and if you like the content then please get in touch or get a quote.
About this content
Great content is essential to the success of your website. This article explores some simple steps you can take to enhance your content. It includes advice on meeting the needs of your audience, getting their attention, being relevant and timely, and encouraging people to share. The article is written in an easy to understand way that lets you quickly create content that works.
Editing services provided
The success of your website depends on clear, relevant, useful content meeting the needs of your audience. It's the main factor search engines use when ranking websites, and good content will keep your visitors coming back. The best content:
Meets your audience's needs.
Grabs their attention.
Is easy to read and understand.
Stays relevant and timely.
Encourages people to share it.
Informs, educates, entertains, or inspires.
Great content meets the needs of your audience
Think about why visitors are coming to your website and what you offer. Provide clear, useful content to meet their needs, solve a problem, or provide help. Good content should inform, educate, entertain, or inspire your readers.
You need to get and hold your visitors’ attention
With so many competing websites, it's important to grab your visitors’ attention. Good design can guide your readers to your best content. Combine this with clear headings, a logical structure, and concise text to add value for your audience.
Ensure your content is easy to read and understand
Always create content with your audience in mind, and never assume they have the same level of knowledge as you. Your words should be easy to read and understand, so they're accessible to every visitor.
Keep your content relevant and timely
The best content is "evergreen." This means it's relevant whether a visitor is reading it now or a year or two in the future. It's important to update your website regularly and schedule new articles to publish. One of the signals search engines use is recency, so publishing often will help your search engine results.
Encourage people to share your content
After search engines, social media is the main way many websites get traffic. Make sure every page on your website has social media sharing buttons for the most popular social networks. A good headline and thumbnail image can increase the chances of your content getting shared.
Always include a privacy policy and terms
If you offer products or services to your customers, make sure you have comprehensive terms and conditions in place. Every website should also have a privacy policy explaining how you collect and use data from your visitors.
Inform, educate, entertain, or inspire.
One of the ways to create compelling content is to ask the question, "Will this inform, educate, entertain, or inspire my audience?" Good content should always achieve one of these goals, great content might achieve two or more.
Informative content
This type of content shares advice and information with your visitors. It's designed to increase knowledge and helps your audience explore different topics. This type of content often includes news, research, places, resources, products, services, and tools.
Educational content
Educational content often takes the form of "how to" guides and tutorials. It's designed to help people learn new skills and achieve specific tasks. This type of content often includes support articles, knowledge bases, online courses, and reviews.
Entertaining content
This type of content helps your visitors pass the time in an interesting and fulfilling way. Quizzes, games, humor, stories, videos, memes, and apps are all good examples of entertaining content.
Inspirational content
Finally, inspiring content often creates some type of emotional change in your visitor. This type of content is the most difficult to write, but it's also responsible for some of the most popular and shared stories. Inspiring content often takes the form of personal stories, opinion pieces, and creative writing.
It's worth spending time and resources to source and create great content. Search engines scan your content so they can show the most relevant websites to their visitors. Regularly publishing high-quality content is one of the best ways to get good rankings in search results. This will drive more visitors to your website.
Content originally written by Paul Maplesden, a freelance writer, and edited by me.
Guide to the right programming platform for your website (full sample)
Copy editing and proofreading of a guide to choosing the right platform to host or develop your website.
An example of my editing and proofreading services.
It can be useful to understand exactly how my proofreading and editing services can help you. Below, you’ll find an article that I copy edited and proofread to give you an idea of how I can enhance your content. Please have a read, and if you like the content then please get in touch or get a quote.
About this content
Choosing the right programming platform is one of the most important decisions when you're building a new website. This article explores several options, frameworks, and languages for web development. It covers areas including blogging frameworks, online website builders, locally installed software, and various programming languages.
Editing services provided
Building a great website - Choosing the right programming platform
Choosing the right programming platform and language for your website is vital. The approach affects the functions, technology, and many other aspects of your website. There are dozens of platforms and programming languages available, depending on your needs. Your options include:
Blogging frameworks like WordPress and Blogger.
Online website builders.
Locally installed website building software.
Custom languages and development platforms.
Blogging frameworks
There are two main blogging frameworks: Blogger and WordPress. Blogger, by Google, is an online-only platform designed around content creation. It lets bloggers and writers create content quickly, upload images, and design beautiful blogs with a minimum of fuss. Google hosts all blogs created on the platform. You don't need to worry about web hosting, speed, or anything besides creating great content. Customization on Blogger is limited, and you will need to use various widgets for any advanced functionality.
WordPress is the most popular website technology platform in the world. Over 75 million websites publish on WordPress, and half of the world's top blogs use the technology. WordPress isn't limited to blogging, though. The platform is used by many businesses, membership websites, and online stores. WordPress has a vast amount of community support, together with templates, tutorials, and plugins. This makes the platform highly customizable, and it's a good choice, whether you want to build a website yourself or hire a developer.
Online website builders
Another popular option for designing and publishing a website is to use an online website builder. These solutions are focused on the pages, themes, and structure of your website. You can drag and drop various elements onto your pages and create content.
These website builders are easy to use, inexpensive, fast, and functional. The four most popular website builders are Squarespace, Weebly, Jimdo, and Wix. Each has a free trial, so you can try them out and see if they work for you. You can set up shops, membership programs, and more, but they are best for simple websites without unusual requirements.
Locally installed website building software
Locally installed software is often used by professional web developers to create a website on their local machine. They can then upload it to a hosting service. Popular solutions include Adobe Dreamweaver, Aptana Studio, and Microsoft Visual Web Developer.
The software supports many types of programming languages. One of the main features is a "What You See Is What You Get (WYSIWYG)" editor, which shows you exactly how your website will look. The software lets web developers customize websites to a high degree, and allows for great flexibility in web design.
Custom language and development platforms
There are many specialized programming languages used to build websites. These include:
Simple languages such as HTML and CSS.
Intermediate languages such as JavaScript and Python.
Advanced languages such as Drupal or Joomla.
Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS)
HTML is the standard language used to build the vast majority of websites. HTML code tells your web browser about the content of your website and where to display it. If you look at the source code of a website, most of what you see will be HTML.
CSS affects the visual elements of your website. The styles in CSS tell your web browser how to display the fonts, colors, spacing, borders, navigation, and other parts of your website. This makes it easy to change styles and colors across a website without having to edit the HTML on each page.
JavaScript and Hypertext Preprocessor (PHP)
After HTML and CSS, JavaScript is the most popular web programming language. It's often used to add interactive widgets, quizzes, and other functions to a website. A good JavaScript developer can create entire apps and games.
PHP is another popular choice for web development and runs on a web server (where your website is hosted) rather than in a browser. PHP is a flexible language allowing a website to interact with databases, membership sites, logins, and much more. There's lots of community support and tutorials for the language, although it needs a professional developer to make the most of it.
Python and Ruby
Python is a multi-purpose programming language used for many different types of development. One of its main advantages is a wide variety of pre-coded functions that make writing complex web applications a little easier.
Ruby is a programming language that's growing in popularity due to its ease of use. It's also good at handling large volumes of website traffic, so if you're expecting lots of visitors, it's a good choice.
MySQL
MySQL is a relational database platform designed to allow websites to store and retrieve information. It's an open-source platform, so using it is free. Many websites use MySQL to provide personalized information, products, and services to customers.
Joomla and Drupal
Joomla is a language developed for content management systems (CMS). It specializes in allowing people to create, upload, and share content. Consider using Joomla if you have multiple contributors to your website.
Like Joomla, Drupal is a CMS. It's also extremely customizable, allowing professional developers to create websites to exacting standards. Drupal is specially designed for web developers who want to customize every piece of their code.
Many of these programming languages require specific expertise. If your website needs a more customized approach, think about hiring a professional web developer. The right programming and technology makes a big difference to the functionality, usefulness, and success of your website. If you're not sure what you need, speak to an expert to learn about your options.
Content originally written by Paul Maplesden, a freelance writer, and edited by me.
Business marketing with physical and offline advertising (full sample)
Copy editing and proofreading of a simple guide to offline business marketing including flyers, print advertising, billboards, and more.
An example of my editing and proofreading services.
It can be useful to understand exactly how my proofreading and editing services can help you. Below, you’ll find an article that I copy edited and proofread to give you an idea of how I can enhance your content. Please have a read, and if you like the content then please get in touch or get a quote.
About this content
Traditional, offline advertising is still one of the best marketing methods for local businesses. This article explores the various types of offline advertising, including direct mail, leaflets, billboards, and print advertising. The article is designed to give business owners and marketers a broad overview of various physical advertising methods, including the advantages and disadvantages of each.
Editing services provided
Areas of expertise
Local businesses spend most of their marketing budget on physical, offline advertising. A more traditional part of the advertising world, offline advertising has several well-established techniques to reach customers. The best marketing methods depend on the right budget and the best promotional methods.
Direct mail
Direct mail is used to send out messages to all the people in a particular niche, demographic, or location. It normally introduces a business and provides incentives such as discounts or coupons.
Advantages: A good way to communicate with a large number of people, direct mail can reach customers who can't be targeted by other means. The right incentives can get a better response.
Disadvantages: Tracking responses to direct mail campaigns can be difficult. Many people see direct mail as annoying or wasteful.
Flyers and leaflets
Printed leaflets and flyers are used to reach people in a specific location. A well-designed leaflet can get the attention of a potential customer, but getting them to take the next step can be difficult. Flyers can often be hand delivered to all the addresses in a particular area.
Advantages: They are relatively inexpensive to design and deliver. They're a good way to target everyone in a location. With the right incentives, they can be more effective.
Disadvantages: Tracking responses to flyers can be difficult. They have a poor response rate. Many people will just put a flyer in the trash.
Billboards
With the right budget, advertising hoardings and billboards can be a good way to promote a brand and business. Billboards are a proven local marketing technique and have been used successfully for many years.
Advantages: Billboards provide localized advertising. In high-traffic areas, they will be seen by a large number of people. They are a good way to build general brand and business awareness.
Disadvantages: Billboard advertising can be expensive. Besides renting space on each billboard, the advertising will need to be created by a specialist designer. Billboards are not targeted. It can be difficult to track responses to billboards.
Print advertising (newspapers, magazines, and periodicals)
One of the most traditional ways to advertise, a newspaper or magazine ad can be effective. Newspapers are best for more general, local ads, while magazines can be highly targeted.
Advantages: Print advertising can reach a large audience, locally or nationally. Advertising in specialist magazines can be a good way to communicate with potential customers. Newspaper advertising is often a less expensive option than many other marketing techniques.
Disadvantages: Some advertisements will need to be professionally designed by a specialist. The response rate to print advertising can be low. It is difficult to track responses to print advertising.
Display, A-frame, and sidewalk signs
One advertising technique used by all local businesses is the display sign. In addition to the signs on the business itself, A-frame signs (sandwich boards), sidewalk signs, and lawn signs are also effective.
Advantages: Once the initial cost has been paid, there is little other expense. Signs tell customers exactly where to find a business.
Disadvantages: The initial cost of a sign can be expensive. Hiring a professional designer will need more of a budget.
Word-of-mouth and recommendations
Some of the best publicity is created by word-of-mouth. A customer recommending a business to a friend or colleague is a good way to immediately build trust.
Advantages: Referral is a no-cost way to promote a business. Train employees to provide excellent service to increase customer satisfaction.
Disadvantages: Word-of-mouth advertising is unpredictable. A poor customer experience can result in bad word-of-mouth and lost business.
These advertising techniques are useful for any local business. Although it can be difficult to track responses to physical, offline advertising, it should still form part of any local marketing plan. The right local advertising can make a big difference to customer awareness and sales.
Content originally written by Paul Maplesden, a freelance writer, and edited by me.
HR recruitment, assessment, and management content
Copy editing and proofreading of manuals, training materials, and assessments for an HR recruitment and training business.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of manuals, training materials, and assessments for an HR recruitment and training business.
Approximate length of content edited
10,000 words or more
Notes on copy editing and proofreading this content
I worked for this business for five years and edited hundreds of pieces of work.
They worked with financial businesses including banking and insurance.
Ares of expertise required included HR, sales, recruitment, insurance, law, personal assessments, reports, PowerPoint, workbooks, website, communications skills, course outlines and notes, research, and networking.
Edited all work to meet extensive style guide requirements.
Outdoor adventure company brochures and website
Copy editing and proofreading of brochures for an outdoor adventure company leading tours of young people on expeditions.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of brochures for an outdoor adventure company leading tours of young people on expeditions.
Approximate length of content edited
5,000 - 10,000 words.
Notes on copy editing and proofreading this content
Copy edited and proofread content for multiple parts of the business.
Worked on leaflets, brochures, and the business website.
Ensured an appropriate approach and tone of voice for children and parents
Worked on consistency across multiple platforms.
Proofread for online, documents, and PDF content.
Areas of expertise
British brand and marketing reports
Copy editing and proofreading of marketing reports on the state of British brands.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of marketing reports on the state of British brands.
Approximate length of content edited
5,000 - 10,000 words.
Notes on copy editing and proofreading this content
Copy editing and proofreading for a high-profile brand consultant.
Careful editing to retain the author’s tone of voice and unique approach.
Worked in PDF using proofing marks and comments.
Areas of expertise
Business intelligence software website
Copy editing and proofreading of a website for a new business intelligence and analytics software product.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of a website for a new business intelligence and analytics software product.
Approximate length of content edited
5,000 - 10,000 words.
Notes on copy editing and proofreading this content
Copy editing and proofreading of extensive software product website.
Included translating technical terms into language anyone can understand.
Ensured consistency across multiple formats, marketing materials, and other media.
Editing services provided
Drug study marketing reports
Copy editing and proofreading of presentations, slide decks, and reports on drug studies and trials.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of presentations, slide decks, and reports on drug studies and trials.
Approximate length of content edited
10,000 words or more.
Notes on copy editing and proofreading this content
Editing and proofreading of drug pre-launch studies for various countries.
Included checking for consistency across several slide decks.
Areas of expertise
Real estate marketing materials
Copy editing and proofreading of all promotional, marketing, and related materials for a real estate business.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of all promotional, marketing, and related materials for a real estate business.
Approximate length of content edited
10,000 words or more.
Notes on copy editing and proofreading this content
Copy editing and proofreading of all real estate marketing literature including housing descriptions, marketing, internal memos, emails, direct mailings, contracts, T&Cs, postcards, website, and letters.
Included working with their style guide and improving tone of voice to connect with high-end clients.
Areas of expertise
Insurance industry magazine articles
Copy editing and proofreading of magazine articles contributed by an insurance industry consulting company.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of magazine articles contributed by an insurance industry consulting company.
Approximate length of content edited
3,000 - 5,000 words.
Notes on copy editing and proofreading this content
Copy edited and proofread magazine articles for the insurance industry.
Advised on editing published content to be appropriate for a specific audience.
Included creating and writing to a style guide.
Editing services provided
Insurance industry research and reports
Copy editing and proofreading of various research and reports for an insurance industry consulting company.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of various research and reports for an insurance industry consulting company.
Approximate length of content edited
Over 10,000 words.
Notes on copy editing and proofreading this content
Copy edited and proofread various pieces of research on the insurance industry.
Advised on editing reports to be appropriate for a specific audience.
Included creating and writing to a style guide.
Editing services provided
Insurance industry press releases
Copy editing and proofreading of press releases for an insurance industry consulting company.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of press releases for an insurance industry consulting company.
Approximate length of content edited
Fewer than 1,000 words.
Notes on copy editing and proofreading this content
Copy edited and proofread multiple press releases.
Client provides research and support for insurers and brokers.
Advised on editing content to be appropriate for a specific audience.
Included creating and writing to a style guide.
Editing services provided
Business marketing workbooks
Copy editing and proofreading of workbooks on how to market a business through various channels.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of workbooks on how to market a business through various channels.
Approximate length of content edited
10,000 words or more.
Notes on copy editing and proofreading this content
Copy edited and proofread workbooks on marketing in various ways.
Work was completed for a UK non-profit organization.
Covered areas including social media, promotions, advertising, SEO, local marketing, and more.
Areas of expertise
Customer service manual
Copy editing and proofreading of a manual and guidebook on various aspects of the customer service process.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of a manual and guidebook on various aspects of the customer service process.
Approximate length of content edited
10,000 words or more.
Notes on copy editing and proofreading this content
Copy edited and proofread instruction manuals, workbooks, and guides.
Work was completed for a UK non-profit organization.
Covered areas including customer support, training, and business management.
Areas of expertise
Private college prospectus
Copy editing and proofreading of a prospectus for a private college in the UK.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of a prospectus for a private college in the UK.
Approximate length of content edited
3,000 - 5,000 words.
Editing services provided
Areas of expertise
Hospitality and brand identity doctorate
Copy editing and proofreading of a doctorate on visual identity strategies and the impact on employees.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of a doctorate on visual identity strategies and the impact on employees. The PhD focused on the overseas hospitality industry.
Approximate length of content edited
10,000 words or more.
Notes on copy editing and proofreading this content
Support for a writer with English as a Second Language.
Copy edited and proofread to the university’s strict doctorate presentation guidance.
Provided advice to enhance the academic language.
Formatted to a specialized style guide.
Areas of expertise
Visual learning products
Copy editing and proofreading of visual learning aids designed to support learning in children.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of visual learning aids designed to support learning in children.
Approximate length of content edited
10,000 words or more.
Notes on copy editing and proofreading this content
Copy edited storyboards and other visuals.
Ensured the correct reading level for an audience of children with learning difficulties.
Editing services provided
Areas of expertise
Business administration doctorate
Copy editing and proofreading of a PhD / DBA in business administration and management.
Information on various types of copy editing and proofreading projects.
Brief description
Copy editing and proofreading of a PhD / DBA in business administration and management. I worked with this client throughout their doctoral studies and edited multiple assignments and pieces of coursework.
Approximate length of content edited
10,000 words or more.
Notes on copy editing and proofreading this content
Included copy editing for statistics, research methods, case studies, critiques, presentations, strategic planning, performance management, and executive decision making.
Provided support for an English as a Second Language student.
Questioned and critiqued the work to help the client focus the content.
Edited to remove duplication and highlight gaps in the writing.
Supported client with last minute and out of hours editing and availability.
Worked with this client from the very start of the DBA through to the final thesis presentation, including proposal, abstracts, literature reviews, and methodology.